Sportradar Launches New AI Advertising Service
Sports analytics company Sportradar announced that it is launching a new AI-driven audio advertising platform aimed at casino and sportsbook clients.
The new generative AI solution enhances the Swiss company's extensive multichannel marketing service. Gaming firms, such as sportsbook operators, can utilize the new Sportradar feature to develop tailored ads during live matches that may appeal to bettors and possibly drive higher engagement.
"Gen AI audio provides operators with a ready-to-use audio marketing solution, allowing them to generate creative content during key sporting and gaming moments to efficiently scale advertising efforts into podcast streaming services and internet radio networks,” according to a statement issued by Sportradar.
The firm boasts an impressive collection of agreements with professional sports leagues and offers data on over 80 sports across 150 leagues in 120 nations, including several of the biggest sports leagues in North America.
Sportradar Latest Firm to Leverage AI
Sportradar’s AI-driven advertising service comes as numerous data providers are utilizing the technology to enhance their range of client solutions.
Earlier this year, competitor Genius Sports revealed a deal with Elon Musk’s X to utilize AI for delivering ads that relate to particular discussions and trending subjects on the social media site. Sportradar is additionally providing enhanced AI-powered customization options that may attract gaming industry customers.
“AI-generated audio adverts are the latest addition to Sportradar’s comprehensive, industry-leading, end-to-end marketing services, driving brand awareness, acquisition and retention across channels including programmatic display, video, audio, digital-out-of-home (DOOH), paid social media, paid search, sponsorships and affiliate marketing,” added Sportradar in the statement.
The firm has previously utilized AI through its enduring partnership with the NBA, employing the technology and machine learning models to improve engagement for bettors and fans.
Sportradar AI Advertising Suite Might Be Timely
Although AI remains in its preliminary stages and numerous challenges must be addressed before widespread adoption can occur, generative AI is comparatively developed and is the most accessible and accepted variant of the technology.
Generative AI has assisted users in diverse sectors, such as gaming, to achieve efficiencies in content creation, especially in areas like audio, images, and video. For sportsbook operators, generative AI may be beneficial as data shows that bettors are progressively opting for audio content.
“Sports fans and bettors are increasingly consuming audio content, with listenership increasing by over 1000% in the past seven years,” said Sportadar Marketing Senior Vice President Niki Beier in the press release. “To deliver maximum marketing efficiency, we’re providing a sophisticated yet simple-to-use solution to sportsbook and casino operators. Through our gen AI technology, we’re making it easy for clients to integrate audio adverts into their acquisition and branding campaigns, to reach more customers with real-time relevant audio messages, without the need for creative teams or a high production budget.”
