Jackpocket Announces Collaboration with Barstool Sports
Lottery application Jackpocket, a division of DraftKings Inc., revealed a new partnership with Barstool Sports today.
The announcement expands on the multi-year collaboration between DraftKings and Barstool Sports revealed shortly after last February's Super Bowl. Barstool had earlier terminated its partnership with Penn Entertainment.
Capitalizing on Previous DraftKings Agreement
Jackpocket is now the “Exclusive and Official Digital Lottery Partner of Barstool Sports.”
Barstool is recognized for its humorous sports material shared across various platforms, such as social media, podcasts, videos, and live events. The brand connects with more than 265 million individuals on social media, spearheaded by figures such as Barstool creator Dave Portnoy.
In a declaration regarding the Jackpocket agreement, Portnoy stated: “Everyone is aware that we are partnered with DraftKings, and we are now thrilled to include Jackpocket in the combination." Our partnership focuses on simplifying the process for our supporters to engage in the excitement, regardless of their location.
"What’s better than being able to play the lottery, and potentially win the jackpot, straight from your phone. Jackpocket makes it simple and fun.”
DraftKings’ Purchase of Jackpocket
In May, DraftKings Inc. revealed the finalization of its acquisition of Jackpocket Inc., a $750 million cash and stock transaction that was initially disclosed in February.
The acquisition allowed DraftKings to enter the U.S. lottery sector, enhancing its stance in the sportsbook and igaming industries by increasing customer value, demonstrating effective cross-sell abilities, and strengthening customer acquisition strategies.
Live Stream Occasion to Begin Partnership
Supporters of Barstool Sports will observe the Jackpocket brand integrated throughout various elements of the Barstool platforms. Right from the start, Barstool Sports' Jersey Jerry and the Jerry After Dark crew will collaborate with Jackpocket to locate a single winning ticket amidst thousands of tickets in an event this evening (9 p.m.). (EST) that will be broadcasted live.
Jackpocket's content will also be featured alongside personalities such as Big Cat & PFT from Pardon My Take, the well-known sports podcast, and Wallo & Gillie from Million Dollaz Worth of Game.
Jackpocket will introduce fresh content, activities, and chances to win cash and Jackpocket credits for Barstool enthusiasts.
Integration with Barstool Personalities
"Barstool is an American entertainment powerhouse that Jackpocket fans know and love. This collaboration allows us to reach our players directly and bring Jackpocket’s easy, convenient lottery experience to more like-minded Americans,” said Peter Sullivan, Senior Vice President of Lottery at DraftKings, in a statement to the media. “We’re excited to bring fans opportunities to have fun and potentially win big with the best in the business.”
